There are too many newcomers and beginners who struggle on a daily basis to run a website and drive traffic to build their own list.
The good news is that there is a faster and easiest way to boost traffic and build your mailing list!
This is through ezine marketing and ezine advertising.
Ezine marketing is simply using other people list of subscribers to get them to visit your site so that they can join your mailing list and become perspective customers to market.
When you generate tons of traffic and prospects, you will have a base of potential customers to market over and over again.
On the internet there are thousands of advertisers or website owners who already own a huge list. Their goal is to leverage that list. For this reason, they will allow you to advertise in front of their audience.
With ezine advertising you have to contact an ezine publisher and tell them you want to run an ad on their next issue.
You can run classified ads, sponsor ads or solo ads.
The key with ezine advertising is to find ezines very close to your niche so that your ad can be sent out to a targeted audience.
You do not want to sell something directly from the ezine, but your ad will work as bait. You are going to offer something very valuable and for FREE to those who click the link and opt-in into your site.
In fact, the main goal of ezine advertising is not to sell products, but to use other people lists to drive traffic to your site and build your own list of subscribers.
Website advertising can be very powerful too.
There are lots of recognized companies and ezine publishers with huge traffic which will offer space on their website. Here you can place banner ads or links back to your site and be charged only on the basis of the ad impressions or clicks.
Furthermore, you can use ezine marketing as a strategy to bring thousands of targeted visitors to your site for FREE within a matter of time.
Contact the ezine publisher or owner and ask them the following questions:
A. Are you interested in publishing articles from external writers?
B. Do you allow a resource box on the bottom of the article?
C. Which particular topic do you want an article to be about?
If they accept articles on a specific topic, you can either write them yourself or outsource this activity and get other people to write articles for you.
The ezine reader will go through your article and, if interested, will click on the link provided on the resource box and be taken to your site.
This is a win-win situation as publishers are provided with free high quality content to send to their list and you get to advertise your website for free through the article.
How do you find good ezines?
The best way to find a good ezine is to read through a few issues. So when you find ezines that match your niche subscribe to them and check:
1. The quality of the issue
You want to find an answer to the question… why should subscribers open and read emails received from that publisher?
That’s why you want the ezine to deliver informative content that engages readers and add value to them.
2. How many ads are displayed and how are distributed throughout the content
If you are thinking of starting with classified ads, a good choice may be to avoid ezines with ads all over the place. Your goal is to have less competition and more chances that readers click on your ads.
If you own a website and need more traffic think of using Ezine advertising. This is definitely the most targeted form of advertising available today on the internet.