Did you know that autoresponders are considered as the lifeblood of your online business?
Your main purpose as an online marketer and website owner is to attract visitors and make them visit your site over and over again. You want to turn those visitors into subscribers and subscribers into actual customers.
The best way to do so is to use an autoresponder service.
“An autoresponder service is a system or software that allows you
to collect email addresses and build a relationship with your visitors
by sending out emails rich of content at regular intervals”.
Watch the video below to better understand the potential of an automated email marketing system:
3 Main Benefits of an Autoresponder Service
1. Automation and time saving
Autoresponders automate the process of building a relationship with your visitors/ subscribers/ potential customers.
2. Relationships builder
Autoresponders make it easier to build a close relationship with visitors/subscribers helping them in better understanding your main offer.
3. Increased rate of conversion
Autoresponders dramatically increase your rate of conversion, helping you in converting visitors into prospects/leads and then into sales.
Autoresponders literally automate all the list building process without any effort from your part. For this reason, they are considered as the best ally of internet marketers.
One of the most recognized and reliable autoresponder services out there is Aweber Communications. These guys offer amazing features and customer support at a reasonable price. Their user-friendly and extremely flexible system allows you to create very effective email marketing campaigns in a matter of minutes.
How do you get started with a follow up email system?
Below I am going to outline the Aweber setup process in order to provide you with all the required skills to start building your very first mailing list today.
Before I go any further…
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Aweber Setup Process
1. Create a mailing list
The first task after opening an account is to create your very first mailing list.
On Aweber you can create as many mailing lists as you want. To each list you must give a name, a description, your email address and the name you want the emails to be delivered from.
2. Set up a confirmation message
When a visitor first sign up to your mailing list, he will receive a first email where is asked for confirmation.
You want to make 100% sure to have permission from that person.
As a result, the subscriber will be required to confirm by clicking on a link. After the confirmation, Aweber will start sending out the follow up emails you prepared before.
The first thing to do within a confirmation message is to enter a subject line and an “Intro Paragraph”.
The “Confirm Link” area below will contain the link on which your subscribers must click if they want to receive future emails from you.
This area is already made by Aweber and cannot be edited at all.
3. Set up follow up emails
On the menu on the top of Aweber click “Messages”, then “Follow Up”. In this section you are given the chance to set up all emails to be delivered to your potential customers at regular intervals.
4. Create a web form or opt-in form
The first thing you need to do is to choose a template for your lead generation form. Aweber provides you with lots of templates to use and customize at your will.
You may decide to customize the header by adding text or images. This will help your visitors to understand why they should sign up and what kind of information they can expect to receive.
5. Create a “Thank You” page
A Thank You page is where your subscribers are redirected to after filling up the opt-in form. This page is where you may want to welcome and thank subscribers for confirming and joining your list.
Aweber is great because provides different templates of the thank you page so as to make your life easier.
6. Publish the opt-in form within your website
In order to start collecting email addresses from your visitors, you must install on your website the opt-in form generated by Aweber.
Basically, you just need to pick the raw HTML version of the code and paste it into your website.
One more thing…
Aweber Communications has got a very good reputation with internet service providers. This is very important for you because it involves a much higher delivery rate than other services.
In other words, with Aweber are less the chances to see your emails delivered in the spam folder getting instead much more emails delivered into inboxes.
This is the end of the process; for further information, you find here videos, tutorials, articles and webinars to help you in getting out the most from your autoresponder service.
Do you want to make a website on your own and set up a successful email marketing campaign?
You can download my eBook “(How To) Make Your FIRST Website in 3h 35m” now for absolutely free and get full instructions on how to create a fully functional online business from scratch.