Many newcomers to internet marketing still wonder “what is a search engine…” and how their brand new website can actually go up on the Google page rank and boost traffic.
If you are one of those people, this article will provide all the answers you are looking for!
Search engines are those websites which manage and organize all the millions of pages available on the web.
This is not an easy job!
These companies need to collect a great deal of data and organize them so to deliver the best possible answers in the quicker time possible.
People use those websites on a daily basis and simply don’t realize all the work that is behind them.
To accomplish the challenging task of providing results in a matter of seconds, they need a system able to scan and collect information about every page on the internet.
Search engines like Google, Yahoo and Bing have developed such systems to help people find what they are looking for. Every company uses a different algorithm to turn all the information available on the web in search results.
They represent a great tool both for internet users who can look up for the content they need and also for internet marketers that can use those companies to drive massive traffic to their sites absolutely for free.
Search results are something fundamental for business owners and webmasters like me and you.
You want to understand the main criteria used by those companies in collecting data in order to optimize your website accordingly and get high page rank on Google, Bing, Yahoo, etc.
Do you want people to find your site faster?
Your main goal on the internet is to make it easier for people to find your web pages. In this respect, search engines can provide you with the visibility and the online exposure needed to boost traffic and unique visitors.
Is that easy?
Unfortunately, it is not!
To make the best use of those companies for your traffic purposes you must do your homework and organize the website structure and all the content within it in the way search engines want.
All the actions and activities needed to optimize your website and meet the criteria set by search engines are known on the internet as search engine optimization or SEO.
Basically, SEO consists of two main aspects:
- Provide your website with high quality and original content;
- Make every web page within your website fully optimized meeting search engines’ expectations.
Main SEO Techniques Impacting
on Search Results
Below you find a description of – 5 SEO techniques – required by Google and other search engines to boost your page rank. Some of these search criteria may count more for one company or another, but all of them may play a key role in the overall search results your site gets.
1. Keywords and key phrases chosen
Search engines take into consideration every written word on every written page on the web. By doing so, when someone is looking online for a specific phrase such as “Dog Training”, search engines can narrow the results by selecting only websites and pages that are about those specific words. You can get to know more about keywords research here!
2. Title of each post and page
A page Meta title is very important because it makes much simpler for search engines to understand what a page is all about.
3. Quality and numbers of links between pages
Search engines usually look at links from a page to another as a vote to the linked site. They consider the fact that if someone is linking to your site there should be valuable information provided there for the reader.
However, the more inbound links to a page is not always the better. Search engines do not consider exclusively the number of links to a certain page, but also the quality of those links.
4. Words which made up links
It’s not only important to have links from high quality sites, but also the words you decide to link play a key role in search engine optimization.
For instance, if on your site you write “One of the best online tutorials to trade stocks and options is provided by From Zero To Options” and link the words stocks and options, search engines may establish that the website From Zero To Options is strictly related to the words stocks and options.
What does this involve?
This involves that when somebody is searching for those specific words, that website will get a higher page rank on the search results.
5. Reputation of the site
Search engines consider better websites that are updated regularly with high quality and fresh content and consequent growing number of pages and links coming in and out.
We are at the end of this article. I hope you got clear “what is a search engine” and the potential behind the organic traffic they can drive to your site for FREE.
You may find useful to analyze in further detail SEO techniques that can increase your page rank on Google and all major search engines.